Cable Companies Try Hyper-Local
Interesting story in the Wall Street Journal today about cable taking a page from broadcast in getting more local in their content (Here’s the free link from AOL.) The reporter mentions Verizon FiOS and Comcast "developing [their] own original, hyper-local, human-interest TV programming."
FiOS offers the local program Push-Pause, which is produced by video pioneer Michael Rosenblum. The Rosenblum Associates president sends five videographers out each day with laptops and handheld cameras to find compelling stories in the neighborhoods, such as a blind mechanic who skydives.
Comcast, meanwhile, has formed a "Get Local" team of six staffers who focus on producing street-level content.
56 commented:
Rosenblum apparently pays no benefits/medical/401k and pays less than 30k/year. Why bother? Ah, the Food Stamps Network.
TS WIlliams commented:
Rosenblum?
You mean the guy who killed Young Broadcasting?
Aren't companies like Cablevision and Time Warner in their 2nd generation of "hyper-local" - NY 1, News 12, etc. etc.
dbarash commented:
It's nothing new. Cablevision has been running it's 'Meet The Leaders', 'Neighborhood Journal' & 'Sports Scene' programs for 8 years now! That's in addition to specials such as parades, sporting events, debates, concerts - you name it. Local programming definitely has an impact on viewers because it covers subjects that the networks and cable nets can't. Or the phone company. Verizon's got a long way to go to catch up.