Fox O&Os Promise Sizzle in New Newscasts
True to character, bosses at WTTG Washington and WJBK Detroit are promising aggressive, well-caffeinated product when their new newscasts launch next month. WTTG’s new 6 p.m. program, which will take the place of Seinfeld, follows the success of the station’s 5 p.m. and 11 p.m. newscasts. "We’ve invested aggressively in news, so we’ll go with our strong suit," says G.M. Duffy Dyer, who says they’ll pattern the newbie after the 11 p.m. show. "We don’t feel like there can be too much local news."
Dyer acknowleged becoming perhaps too dependent on syndicated fare at 6. The station will, however, add TMZ to the mix at 6:30.
WJBK G.M. Jeff Murri, meanwhile, says "late news is about to change in Detroit," once his 11 p.m. newscast premieres Sept. 24. There’s a new set, some extra staffers, increased interactivity, and a full weather forecast in the first ten minutes. "The way we tell stories will be different," he says. "It’ll be hyper-local, fast-paced, full of energy and attitude."
invitedmedia commented:
i'm from detroit, and mr. murri is an alright guy.
but ANOTHER 11pm newscast?
fewer and fewer people are bothering to stay up that late which is why his 10pm newscast was so popular.
to think that they're gonna steal share from 4 and 7 (the other locals) is shortsighted. they'll just go gunning for his 10 o'clock audience.
please spare me the comeback that another 10pm newscast came and went some time back... no one could find it on their "dial"... they'll find 4 and 7.














