Backchannel Hits Phase 2 of Interactive Test
Backchannel Media, which is working with WCVB Boston and WMUR Manchester to test interactive advertising with a select group of viewers, is set to enter the next stage of the test, involving WJAR Providence.
Writes founder Michael Kokernak:
Within a couple of weeks WJAR will be interactive, joining WCVB and WMUR. By last count we have 90+ set top boxes in our office and in the process of getting scheduled for install by Geek Squad. This installation is costing Backchannelmedia nearly $175,000 in the first wave of boxes.
Kokernak says he’s also set to announce an interactive advertising partnership with a major broadcast group.
Nihel commented:
As a speaker at DevLearn, let me just say that I would feel a lot betetr if there are people tweeting, typing, recording and sharing amongst each other and those not in the session. If that's not happening, I find myself wondering why I'm not resonating.Speaker evaluations let the fine folks of The eLearning Guild know that you liked the session. What I see in terms of backchannel activity lets me (as a speaker) gives me immediate feedback on what hits and what doesn't, and it provides us an opportunity to really build a presentation into a conversation, where there's rich learning happening for all of us.Like it, don't like it, disagree, ask questions please take pictures, upload to YouTube, share links and thoughts and quotes and, if nothing else, tweet
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