KNBC Gets Makeover Under Carlston
KNBC Los Angeles has a new logo and branding, reports LA Times, along with new gear and a fresh philosophy designed to bring the NBC owned station back to past glory.
Steve Carlston, who came on board in October, is trying to change the mindset at KNBC after the station took some lumps during GE’s reign. New parent Comcast is investing big in the stations.
Reports the LA Times:
On Monday, KNBC rebrands itself with a new logo and name - NBC4 Southern California. It will unveil a larger set with a separate weather station, large monitors behind the anchor desk and state-of-the-art graphics. A key component will be an 82-inch diagonal, multi-touch advanced Perceptive Pixel screen that will allow the telling of complex news stories in various media formats. The screen costs more than $150,000, plus special software custom-designed for the station.
“We really want KNBC to represent the high tradition that has been set in the past by the network, its anchors and the people who have worked here,” Carlston said.
Eric commented:
I could see NBC someday acquiring ownership of KRON San Francisco, returning NBC programming to that station... maybe KNTV getting Telemundo... KSTS becoming independent. As for other NBC O&O stations... NBC needs to fix WTVJ Miami.
Roger DiGullio commented:
It does not look like NBC will take over KRON. There was some talk early in 2010 that NBC was in talks with the holding company that was managing KRON but in November of 2010 it was announced that talks that broken off. What is really interesting is that there are some programs that are listed on KRON that appear on KNTV. Wonder if the NBC shows will once again appear on KRON during the SF Giants baseball 2012 game schedule airing on KNTV?
Eric commented:
I notice that KNBC rolled out its newly updated logo.
WNBC New York revived the "News 4 New York" branding in 2008... I could picture KNBC opting for a "News 4 L.A." branding... Just a thought.