Bloody Promo Wars in NYC
With today marking the launch of WNBC New York’s new lifestyle program, LX New York, at 5, Fox O&O WNYW takes a shot at its NBC O&O competition with a promo about the death of 5 p.m. news on WNBC.
The 20-second promo starts with a NYPD cruiser skidding into a crime scene. A detective and a plain-clothes step under the police tape and examine the victim–a TV with a smashed screen.
“One station just killed its 5 p.m. newscast,” the voiceover says in its best noir. “Now that’s a crime!”
The voiceover then tells the viewer that 5 p.m. news on Fox 5 is “still very much alive.”
I’m a wee bit surprised WNYW didn’t call out WNBC by name, seeing as the typical viewer probably doesn’t know which of the stations is scrapping its 5 p.m. news as of today.
Unless, of course, the typical viewer reads B&C.
Steve commented:
Only Rupert Murdoch and his FOX mentality could call NBC's refreshing programming change a crime.
The only crime committed was by the senate, when it broke numerous laws by allowing FOX's foreign ownership of a network,then allowing them to own a newspaper and a TV station in the same market and then on top of that allowed them to own two stations in the same market. How about all the union jobs that were lost when they needed less employees and repurposed all the garbage from FOX on WWOR?
TV is for freedom, choices and different opinions which FOX has stolen from NY TV viewers. Congratulations to NBC and if they were really smart they would hire Jody Applegate who was the best newscaster they had in years. That would sure be the nail in the coffin for FOX news.Speaking for many of us who miss her from the news here in NY.