NatGeo Aiming to Win Upfronts With Sweepstakes
National Geographic Channel thinks it knows what media buyers like. Would you believe a post-upfront vacation with polar bears?
A chance to see the white furry beasts in their chilly natural habitat is one of the big prizes in the “Expedition of a Lifetime” sweepstakes the network is running as a way to get buyers to focus on NatGeo (and the programming info on its website) amid a crowded field of cable networks looking for upfront appreciation. And even before the network has given its first full presentation, it appears to be working.
The sweepstakes launched last week on NatGeo’s ad sales website and 50 clients played the game in the first 20 minutes. During the first week, more than 230 clients played the game with about half of them coming back to play every day.
Qualified media agency staffers can enter the sweepstakes every day. The game starts with a trivia question about NatGeo’s upfront and continues with a game played against the clock. The winner will be selected from all of the entries after the game closes on June 29.
And if a Polar Bear Cruise in Norway isn’t the winner’s cup of tea, he or she could instead choose a Maasai Walking Safari in Tanzania. Each trip is 11 days for four people and includes airfare, meals and activities.
All that from a network that doesn’t roll out a typical upfront event featuring drinks and colossal shrimp.
Nikos commented:
Hi Ayo,Sorry for not getting to your comenmt right away. As you may have seen, I get an alert from wordpress whenever someone leaves their first comenmt, but once it gets approved, the user can leave as many comenmts as he wants, and I don't get alerted, so I have to actively check the page and comenmts when I want to see new ones.Anyway, to answer your question, theres not an app that I am aware of that is able to track exactly who each of your new Facebook fans are as soon as they fan you. However, when you run a Wildfire campaign that has an entry form, you can drag in a Like button and the app will collect that information for each lead who enters your promotion all the data they left for you plus whether they are a fan at the moment they submit. So if you track that lead information daily, you will be able to see all of that and interact with them both on Facebook (by messaging them if you need) or through email (since each entry form requires the user to fill out their email.)Hope that helps!