Daily DigVid Review: Woof!

 CBS is going super multiplatform to promote its new show, Greatest American Dog, which premieres this Thursday at 8 p.m. Up until about two weeks ago, when my S.O. and I decided to get a puppy, I couldn’t have cared less about this show, but now that I’m soon to be the proud owner of a pooch, I’m seeing the possible appeal.

Online promotions for the show can be found on all-things-dogs site Dogster.com, on video displays in select supermarkets (better to watch dogs while you wait on line than to read about Oprah’s weight gain or Britney’s latest meltdown, right?); on branded hot dog stands and dog walker street teams in NYC (because that’s the only place such a thing is even possible) and in regular old cable, radio, print and movie theater advertising.  

Speaking of CBS, the network’s tenth season of CBS’ Big Brother will be available on so many different platforms, it’s amazing we aren’t all watching the show all the time. It’s practically unavoidable. But it’s also a great lesson in all the ways you can slice and dice a program in the multiplatform world if you really think about it.

The show’s tenth go-round premieres on CBS at 8 p.m. on Sunday, July 13, and airs Tuesdays at 9 p.m. ET, Wednesdays at 8 p.m. ET and Sundays at 8 p.m. ET, per usual. Wednesdays are still eviction day, with The Early Show’s Julie Chen doing the honors.

But CBS primetime is just the start. CBS is launching a redesigned Web site to support the show, which will include videos, photos, profiles, wikis, blogs, widgets, you name it. Super fans can subscribe to live 24/7 Internet feeds of the Big Brother House through a subscription on CBS.com and/or on RealNetworks’ SuperPass. Fans who just want to catch up, can watch full-length episodes and clips on the CBS Audience Network, which is comprised of online partners AOL, Microsoft, CNET Networks, Yahoo, Comcast, Joost, Bebo, Netvibes, Sling Media and Veoh as well as social application partners such as Automattic, Brightcove, Clearspring, DAVE Networks, Goowy Media, meebo, MeeVee, Musestorm, Ning, RockYou!, Slide, VideoEgg, Voxant and vSocial and Web sitesfrom CBS’s 29 owned television, 144 radio, and up to 183 affiliated stations. 

Additional commentary will be available on CBS.com, where House Calls: The Big Brother Talk Show will premiere its sixth season and broadcast at noon PT/3 p.m ET Monday through Friday.

And that’s still not all! CBS Mobile Network will simulcast live episodes of Big Brother through its partnership with MediaFlo TV’s mobile TV service. Fans can play an interactive Web and mobile game created by CBS and AirPlay while they watch the show. And once it’s all over, they can stay up late watching three hours of live coverage on Showtime 2 with Big Brother: After Dark.

I don’t know if anyone really wants to watch that much Big Brother, but I really have to hand it to CBS for thinking of nearly every possible multiplatform option.

I’m caving to reality and posting a daily Microsoft-Yahoo! check-in. So here is today’s: In the latest installment of this endless drama, Yahoo! CEO Jerry Yang told the WSJ that trusting “Carl Icahn and his board is a really bad choice,” and that Microsoft just wants to destabilize Yahoo!, not buy it. If that’s Microsoft’s strategy, it seems like it has worked pretty well, actually.

Over at Boomtown, Kara Swisher reports that Icahn is so confident that Yahoo!’s board will soon be under his control that he’s already looking for a new CEO. Candidates include former AOL head Jon Miller and former Fox Interactive head Ross Levinsohn, both of whom now run online-focused investment fund Velocity Interactive.