Going Live with the Daily DigVid Review
I’m starting a new blog feature today and, as you see above, I’m calling it my Daily DigVid Review. It will post most weekdays and it’s just a few quick links to what’s happening today in Internet video. Hope you find this useful. Feel free to send along any news, stories, blog items, etc., that you think I should post here.
Prior to the upfront, Fox is revamping Fox.com to focus on streaming full episodes of TV series; the new and improved Web site premieres April 23. Move is seen as indicator that digital will be an even stronger force in this year’s ad marketplace.
Likewise, Disney-ABC is relaunching SoapNet.com to make it more of a standalone Web site with original content of its own. The new site also will cover primetime serials as well as daytime dramas, a genre that’s slowly going the way of teh dinosaurs.
Hollywood studios and top producers are taking digital content more and more seriously, as they should. Former Fox Chairman Sandy Grushow is teaming with Deepak Nayar to turn user-generated content into professionally produced series and films. The dynamic duo has created a digital studio called Filmaka. Hopefully the emerging content will be better than the name, but at first glance, the Web site’s pretty cool.
And Warner Bros. — through its Telepictures arm — is continuing to incubate content online with the hopes that it will turn into the next TMZ. Today, Telepictures announced a multiplatform partnership with co-owned Essence.
ABC’s Ugly Betty introduced first video podcast, featuring Becki Newton and Michael Urie (who play devious but dumb Mode assistants Marc and Amanda) interviewing the show’s composer Jeff Beal. They discuss the show’s karaoke single “Gene Simmons is My Daddy,” sung by Amanda after a psychic informed her that KISS lead singer was her long lost biological father. The Ugly Betty Web site also offers some fun video extras: two short-form telenovelas from the show called “Murder by Death” and “Sins of the Heart."
San Francisco-based Revision3 has sealed several new distribution deals in the past two weeks that should expand the reach of its content. Those deals include partnerships with Hulu, Joost, TiVo, Break.com and Revver. Revision3 is the company behind the popular Digg.com, as well as Web series DiggNation, The Digg Reel and Scam School.
The Internet Advertising Bureau released an overview on user-generated content and social media in preparation for its IAB Leadership Forum on the topic in New York on June 2. The report delves into advertising and marketing trends in these growing areas.