Daily DigVid Review: Online ad revenues slow
Slower-than-expected growth has caused eMarketer to trim its ad-revenue forecasts, reports MediaPost, with predicted revenues dropping to $1.4 billion from $1.6 billion in 2008. On top of that, eCPMs dropped 52% from March to April from 38 cents to 18 cents. MediaPost tries to ease the pain by offering some helpful tips on how to survive the downturn.
This will keep you from spamming: On Monday, Judge Audrey B. Collins of United States District Court in the Central District of California ruled that two men, Sanford Wallace and Walter Rines, are liable for $225 million in damages due to their spamming practices on MySpace (by which I have been personally hit so I expect a cut of that cash).
Meanwhile, CondeNast has developed various applications to work on MySpace. For example, Epicurious.com will send out a recipe of the day that will post automatically to MySpace users’ pages.
This is fun: Scarborough Research has identified Austin, Texas, as the country’s most digital savvy. Austin was followed by Las Vegas, Sacramento and San Diego. That leaves me feeling confused about San Francisco, which would have been my pick based on absolutely no research.
Here’s an article in which the New York Times does what it does best: explains what we already know. In this piece, Brian Stelter wonders what happened to six million prime-time viewers and then explains that many people are viewing TV via time-shifting or on-demand streaming. I’m pretty sure this reporter just woke up after eating a poisoned apple and sleeping for 25 years. Wait, did I just mix my Disney princess metaphors?
I guess this is better than anyone with the last name Hilton getting her own TV show: TV Guide Broadband will air a Web miniseries featuring Kathy, Paris and Nicky Hilton spending the day with one (un)lucky mother-daughter duo who won (lost) some contest sponsored by Kathy Hilton’s new fragrance, My Secret. I wish I was Stephen Colbert because there are so many good jokes to be made about this and I can’t think of a one.
Speaking of my hero Colbert, if you haven’t seen it, go now to Comedy Central and watch Stephen mocking the O’Reilly Inside Edition video. Pure hilarity.