Last and final update of Oscar.com
I know I said I was done with the Oscars, but here’s a quick update on how Oscar.com performed and then I promise I’ll be done with this.
Oscar.com saw its unique visitors and page views increase 87% and 91%, respectively, on Oscar Sunday compared to last year, according to online research firm Omniture. Users spent a hefty 14.5 minutes on the site per visit, up 42% from last year.
Additionally, the site had 18 million video views on Sunday and Monday, an increase of more than 500% compared to 2008 and up nearly 675% from 2007. Since the site’s official launch on Jan. 22, more than 26.3 million videos were viewed.
The traffic continued on Monday, the day after the Oscars, delivering more than 42.5 million page views, a 59% increase over the previous year. Nearly 2.5 million unique visitors visited the site that day.
Bottom line: if I were an advertiser, I’d be really interested in advertising on a site with numbers like these. “Oscar.com” as a domain name is invaluable, because anyone searching for Oscar information inputs Oscar.com into their browser, even though the Academy’s Web site is at Oscars.org, something that I recall frustrating my Google searches in the past. Advertisers who take a sponsorship or a spot on the site next year can expect serious traffic and an engaged traffic — note that people were spending an average of 14.5 minutes on the site. And here’s maybe the key point: people can’t skip advertising on Web sites