The CW Spends Some Green on Fancy Soiree
One couldn’t help be, um, green with envy as you walked in to the CW’s lavish launch party Monday night through a tunnel of young models who were on hand just to remind you that every one on the new network is better looking than you.
But the soiree had substance behind the style, as the new network transformed three blocks of a Warner Bros. Studio outdoor set into a gigantic shin-dig (okay, that word is not cool enough for a CW story) with everything from an outdoor pool hall to more good looking people walking around passing out mini-donuts. I didn’t risk the disapproving look I thought I’d get if I reached for a donut, so you’ll have to ask someone else if they were any good.
And when it was time for the big presentation, virtually the entire lineup of CW talent took a big stage, while three members of the Blue Man Group showed up to join network president Dawn Ostroff in officially launching the new network as execs including Nancy Tellem and Peter Roth looked on.
While two of the Blue Men threatened to spray-paint the third green (not gonna happen, those Blue Men have strict rules…no, seriously, I hired them for an event once and they don’t mess around), Ostroff pulled a big lever that officially kicked off the new network.
As confetti and streamers shot into the sky, I overheard an unnamed exec wonder aloud how many episodes of a MyNetworkTV telenovela they could produce with the budget of Monday night’s party.
I guess as the new CW marketing campaign would say: “Free to be Catty.”
By Ben Grossman
wow power leveling commented:
Buy wow gold, Welcome to wow power leveling website! we offer wow powerleveling
Noel Russo commented:
Pop trio Atomic Kitten will reform to play a concert in support of jailed Liverpool football fan Michael Shields...
Reilly Bruce commented:
Colombia's vice president is "baffled" by Kate Moss's success following cocaine allegations...
Deshaun Beal commented:
Doctor Who takes three prizes at the National Television Awards in a repeat of its success last year...
Pierre Girard commented:
Alec Baldwin asks for his voice to be removed from an "unfair" documentary about Arnold Schwarzenegger...
Quinten Bolin commented:
Borat creator Sacha Baron Cohen reportedly signs a $42.5m (£22m) film deal starring his character Bruno...
Allen Dietz commented:
Jonathan Ross is dubbed "risque" by Ofcom but not in breach of rules over an interview with David Cameron...
Abdullah Bui commented:
Madonna says she may adopt another child from abroad following her proposed adoption of a Malawian boy...
Gregory Wilburn commented:
The first stage of a £150m investment in regional museums is praised for boosting visitor numbers...
Toby Epps commented:
Veteran actor William Franklyn, known for voicing the 1960s Schweppes TV adverts, dies aged 81...
Angelo Trice commented:
The judge who put coded messages in his Da Vinci Code plagiarism trial ruling has written another...
Armani Wallen commented:
Microsoft and Peter Jackson postpone the making of a film based on the Halo video game after backers pull out...
Efren Pollock commented:
London-born rapper Sway is to be honoured at the BET Hip-Hop awards in the US...
Rene Mckinley commented:
The Rolling Stones cancel a gig in Hawaii and postpone other tour dates as Mick Jagger suffers throat troubles...
Corbin Armijo commented:
Record company EMI sign a deal with the estate of crooner Dean Martin to use the singer's likeness...
Nikolas Caballero commented:
TV host Oprah Winfrey gives audience members $1,000 (£526) each to donate to a charitable cause...
Clark Angelo commented:
A musical about the witches from The Wizard of Oz breaks West End box office records, its producers say...
Elias Collazo commented:
The Red Hot Chili Peppers are leading the way at this years MTV Europe music awards with four nominations...
Terrell Bozeman commented:
Singer George Michael lends the piano on which John Lennon wrote Imagine to an anti-war exhibition...
C Garcia commented:
The CW party was grand. It's good to see big buisness working the tools nessasary to promote a festive enviroment for those in front of the scenes and behind.
Mark J. commented:
Oh, yes, WGA tool, you want to go back to the days of 60 crappy sitcoms written by hacks like you instead of the wide variety of programming we currently have.
What part of "New Golden Age of Television" don't you understand?
32ndSpot commented:
All of the networks spend too much on their parties. They should save the money to pay writers who could keep revenue up. Let the suits and wannabees buytheir own party favors. Produce some quality programming, already!