In His Words: Koonin Describes His Upfront Save
Turner’s Steve Koonin will forever be known as the man who saved Turner’s 2011 upfront. After a power surge zapped the video at the cabler’s Wednesday presentation, leading to a long delay, Koonin took the stage and killed with an impromptu stand-up act.
And all that after he was just sitting in the crowd as a spectator.
“I was sitting in my seat and we had been rehearsing for two days, so I knew right away something was wrong,” Koonin told me right after the show.
“At first I just figured it would be okay because everyone would think it was a Conan joke,” he continued, referring to the late night host’s on-stage act.
“Then when nothing happened for awhile, I went backstage, and said ‘I think I need to go out there and do something.’”
Koonin, who was slated to close the show, was already miked up, so he was stage ready. But before walking out, a stage manager told him to hold on, that they needed to introduce him.
“Yeah, I don’t think you do,” Koonin told him. And the rest is upfront history.
After the great performance, fellow exec Michael Wright walked out on stage and offered Koonin a 10-episode deal.
“I’m going to hold him to it,” he laughed.