Cisco Ad Lands In Hudson River Coverage
Last night a peculiarly appropriate ad ran during CNN’s “Miracle on the Hudson” coverage of the emergency landing of a plane in the Hudson River.
Cisco ran a spot during Campbell Brown: No Bias, No Bull for its Telepresence product. The ad, part of a campaign titled, “Travel Less, Save More,” featured a slew of characters sarcastically acting out the warnings from flight attendants.
“In the event of a water evacuation,” says one actor, “unlikely,” says another, “your cushion can be used as a floatation device.”
Advertising doesn’t get more contextual than that.