ADverse: Atkinson on Advertising
Commentary and analysis on the business of television advertising—from the upfront and scatter markets to TV events like the Super Bowl, the Oscars and the Olympics—courtesy of Broadcasting & Cable Business Editor Claire Atkinson.
A Comcast-Backed Telemundo Could Grow Hispanic TV Marketplace
Related Content: Vivendi: No Decision Yet on NBCU Stake Comcast’s imminent deal to acquire a majority stake in NBC Universal may change the balance of power in the Hispanic TV world and possibly give a boost to the operator’s efforts to sell its services to the Hispanic community. NBC Universal owns Telemundo Communications Group, which encompasses not only a Spanish-language b ...... Read More
Comments (0)Kay Jeweler Signs On To Syfy Movie Special
Kay Jeweler has signed a wide ranging sponsorship with NBC Universal’s Syfy channel which will see the marketer support a new movie event from Reunion Pictures and RHI Entertainment’s Robert Halmi Sr. and Robert Halmi Jr. Kay will advertise its products around Alice, a TV-movie based on the children’s book, “Alice’s Adventures in Wonderland,” by Lewi ...... Read More
Comments (0)CIMM meeting: Where's Canoe?
The Coalition for Innovative Media Measurement convened at MTV Networks’ headquarters in New York’s Times Square today (November 10) to hear how the research industry can use set-top-box data to improve knowledge about viewing habits and potentially help tie that data to purchase decisions. Advertisers these days are less interested in TV ratings and more interested in defining the c ...... Read More
Comments (0)Bewkes Calls for Measurement Innovation
Time Warner CEO Jeff Bewkes touched on the great video measurement debate yesterday (November 4) on the company’s third quarter earnings call. Prompted by an analyst’s question on the topic Bewkes said: “What the industry, the network and show producing industry wants to see is to have them [Nielsen] move forward, which they are trying to do and to investigate any other method ...... Read More
Comments (1)CTAM Wrap: Taking the Pulse of the Cable Biz
If you weren’t able to make it to the CTAM Summit in Denver this week-or you made it but were too busy in meetings to get a sense of things-not to worry. Here’s a summary of the highlights and pearls of wisdom from the panel sessions and cocktail conversations. Cable’s Next Big Thing According to Comcast COO Steve Burke, the two big opportunities facing the cable industry are ...... Read More
Comments (0)Is Travel Channel worth up to $900 million?
Are cable channel multiples going through the roof again? Reports out today suggest that News Corp’s bid for Cox Communications’ Travel Channel is in the region of between $800 million and $900 million dollars. Pali Capital’s Richard Greenfield estimates that if Travel’s pre-tax earnings (EBITDA) are around $50 million in 2009, that would translate as a multiple of 17 ...... Read More
Comments (0)Chase Carey: Hulu to Charge in 2010
News Corp. Deputy Chairman Chase Carey opened the B&C OnScreen summit to discuss where he sees the business going. “It’s time to start getting paid for broadcast content online,” he said. Carey said that while everyone cites the infamous Jeff Zucker quip that “We’re exchanging analogue dollars for digital dimes,” the industry continues to do exactly th ...... Read More
Comments (128)CIMM Zeroes In on Executive Director
The Coalition for Innovative Media Measurement, the NBC Universal-backed venture aimed at improving audience measurement, is due to make some news in the coming days, according to our sources in the field. The first orders of business: hiring a managing director and issuing a request for proposal outlining requirements for interested parties.Among the handful of names circulating as potential exec ...... Read More
Comments (0)Magna forecast: Online video fastest growing major media in 2009
Things really must be getting better–even the media agencies are saying so. Interpublic unit Magna updated its 2010 ad outlook October 13 saying it expects total media ad revenue to decline by 1.3% rather than its much worse earlier 2.1% figure. Media companies are forecast to net $159 billion of ad revenue next year, according to the report penned by Brian Wieser, global director of foreca ...... Read More
Comments (0)Nielsen Hopes Meeting Paves New Way
RELATED: CIMM Says It Is Not Out To Replace Nielsen Media-Ad Consortium Launches Nielsen Rival ANALYSIS: Nielsen Rival—Real Or Ruse? ADVerse: Nielsen Rival Begs Question: Should Online and TV Viewing Be Counted Alike? Adverse: Nielsen Rivals Polish Their Credentials At an Oct. 16 meeting, Nielsen will open a conversation with clients, hoping it will help content owners figure out how ...... Read More
Comments (0)Cable: What Media Recession?
Revenue at the Top 100 media companies is expected to show its first decline since trade magazine Advertising Age began tracking the figures back in 1981. Media company revenue fell 4.3% in the first half, according to data.While 11 of the firms on last year’s list are in bankruptcy reorganization, cable companies and satellite TV have been the silver bullet. Revenue in those sectors grew a ...... Read More
Comments (0)NBCU: CEOs Weigh in
A full 24 hour news cycle has passed since unofficial sources told Broadcasting & Cable that Comcast and General Electric were talking about a deal to restructure the ownership of NBC Universal.Now its time for the CEOs to weigh in on the saga. General Electric CEO Jeff Immelt, speaking in India, confirmed there are discussions and a possible IPO for NBC Universal. Time Warner CEO Jeff Bewkes ...... Read More
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