A Home For 'Help Me, Martha?'
When producer Mark Burnett rolled out the concept for a new syndicated strip, featuring Martha Stewart, he showed the press and agencies a sizzle reel which included Ms. Stewart showing up on the doorstep of unsuspecting viewers and helping them to tackle house projects they were clearly useless at. That was after the requisite gasps of surprise followed by numerous exclamations of OMG.
That concept never jumped from the sizzle reel to the daily strip but it’s now being spun out into its own reality show called, Help Me, Martha. Martha Stewart Living Omnimedia is still negotiating its final destination. Given the warm welcome Marthas programming has been given at Hallmark Channel, it will be interesting to see where it lands.