HBO Launches Buy One (TV); Get One (Online)
Time Warner unit HBO is expected to give more detail about its online TV service, known as HBOGo, at a press event at its New York headquarters, Wednesday, February 17.Time Warner’s chairman and CEO Jeff Bewkes first unveiled HBOGo at a cable show in April 2009, saying, “We’re all being too slow,” Bewkes said. “We should put up all our networks on the Internet, out on broadband, right now. Get it out on home screens, broadband screens, put it on the Hulus and YouTubes, but only if people are subscribing to the video plant.”
HBOGo offers a way for subscribers to watch HBO programming such as Entourage and Big Love via their P.C.s once they input their unique identification number tied to their monthly cable bill. HBO already provides numerous clips and short videos to Comcast’s Xfinity online TV service.
Analysts have questioned how the service can generate new revenue for the company. Bewkes maintains that in order to keep viewers loyal, HBO has to invest in new ways of enhancing its service whether that its through multiplexing or video on demand.