Google Hearts The Super Bowl?
Google CEO Eric Schmidt added fuel to the rumor that his company is widely rumored to have bought a thirty second Super Bowl ad.
On Saturday, February 6, Schmidt Tweeted the following: “Can’t wait to watch the Superbowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said “Hell has indeed frozen over.”)
The ad is rumored to be a corporate branding spot for the search giant and, as Schmidt hints, would be a huge turn-around for the company that has almost totally eschewed brand advertising of any kind, save for the odd PBS show sponsorship. Google sponsored the science show “Nova,” in 2005.
The possibility of a Google spot was first raised by John Battelle, who runs Federated Media and writes Search Blog which tracks all things digital. Battelle predicts the ad will be titled, “Parisian Love,” part of series of shorts Google has made to promote its search capabilities. (Watch it below.)
It shows someone searching for all the things in life that lead him to France and to marriage and a baby. Even though the spot shows little more than text results and Google maps, it’s a beautifully crafted and comes just in time for Valentine’s Day.
As for Hell freezing over, one can only wonder what motivated Google to buy the spot. Fear of Facebook and Twitter stealing the heart of the Internet?