The Biggest Loser A Winner For Product Placement

When it comes to engaging the audience NBC’s The Biggest Loser is tops for most effective product placements, according to a new list from Nielsen. Sandwich chain Subway which featured on the show “derived the greatest percentage of viewers who both recalled and cited an improved opinion of the integrated brand,” said Nielsen Friday, December 11. The Biggest Loser, from production company Reveille, also helped cereal brand Cheerios to a number five ranking on the list for most effective product placement.The rest of the top ten list was dominated by other NBC Universal shows, aired by Bravo. The channel’s Top Chef Masters featured Food & Wine magazine; Whole Foods Market and Glad, ranked in the top ten on the list while Bravo’s The Real Housewives of New York City also helped parent GE’s appliances to a top ranking. One other notable on the list: who could forget Jon Gosselin erecting the Kids Crooked House which featured on TLC’s Jon & Kate Plus 8, during happier times for the couple. The product held the number two spot on the list. Lifetime’s Project Runway and ABC’s Extreme Makeover also made the list.

Nielsen revealed the data as part of its end of year, top ten lists.