ADverse: Atkinson on Advertising
Commentary and analysis on the business of television advertising—from the upfront and scatter markets to TV events like the Super Bowl, the Oscars and the Olympics—courtesy of Broadcasting & Cable Business Editor Claire Atkinson.
About ADverse
B&C Business Editor Claire Atkinson takes you inside the
agencies and sales departments of the TV advertising world, with upfront
updates, reports on new digital platforms and the latest on who's
buying what, from the Oscars to the Olympics.Got a tip? E-mail Claire here.
Recent Posts
Moffett Floats AT&T Run at DirecTV
A Nielsen IPO Would Be First Big Test of Media Economy Health
Can CoCo and TBS Make the Economics Work?
Discovery’s Got Oprah, But Now TBS’ Got Conan
Madison Ave on iPad: Whatever
Recent Comments
- ps on
Chase Carey: Hulu to Charge in 2010
- Snuffy on
Moffett Floats AT&T Run at DirecTV
- chucky on
Moffett Floats AT&T Run at DirecTV
- Hulu Admin on
Chase Carey: Hulu to Charge in 2010
- yo on
Chase Carey: Hulu to Charge in 2010
Most Commented On
Chase Carey: Hulu to Charge in 2010 (137)
For CNN's HLN, a new face at 9 p.m. (33)
Letterman Helps Rehab Leno (6)
Scripps/Cablevision PR Battle Escalates (4)
Morning Joe Brought to You By Starbucks (4)
Archives
March 2010
Advertisement
Advertisement