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ADverse: Atkinson on AdvertisingRSS

Commentary and analysis on the business of television advertising—from the upfront and scatter markets to TV events like the Super Bowl, the Oscars and the Olympics—courtesy of Broadcasting & Cable Business Editor Claire Atkinson.

February 2010

Thursday, February 18, 2010

CBS Moonves: Upfront Prices Up 5% or More


Wednesday, February 17, 2010

HBO Launches Buy One (TV); Get One (Online)


Monday, February 8, 2010

Super Bowl Ads: Everyone's a Critic


Monday, February 8, 2010

Letterman Helps Rehab Leno


Sunday, February 7, 2010

Google Hearts The Super Bowl?


Wednesday, February 3, 2010

Is Toyota planning a Super Bowl spot?


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