ADverse: Atkinson on Advertising
Commentary and analysis on the business of television advertising—from the upfront and scatter markets to TV events like the Super Bowl, the Oscars and the Olympics—courtesy of Broadcasting & Cable Business Editor Claire Atkinson.
About ADverse
B&C Business Editor Claire Atkinson takes you inside the
agencies and sales departments of the TV advertising world, with upfront
updates, reports on new digital platforms and the latest on who's
buying what, from the Oscars to the Olympics.Got a tip? E-mail Claire here.
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Archives
January 2010
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