ADverse: Atkinson on Advertising
Commentary and analysis on the business of television advertising—from the upfront and scatter markets to TV events like the Super Bowl, the Oscars and the Olympics—courtesy of Broadcasting & Cable Business Editor Claire Atkinson.
September 2009
Thursday, September 24, 2009
Marketers are spending again! Morgan Stanley has the quotes to prove it.
Thursday, September 10, 2009
Nielsen Rival Begs Question: Should Online and TV Viewing Be Counted Alike?
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