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ADverse: Atkinson on AdvertisingRSS

Commentary and analysis on the business of television advertising—from the upfront and scatter markets to TV events like the Super Bowl, the Oscars and the Olympics—courtesy of Broadcasting & Cable Business Editor Claire Atkinson.

September 2009

Wednesday, September 30, 2009

Q4 Scatter: There's Money Out There!


Friday, September 18, 2009

GE Believes Vivendi Will Sell


Wednesday, September 16, 2009

NBCU's Likely Buyers


Monday, September 14, 2009

Ford and McDonald's to feature on Leno


Tuesday, September 8, 2009

ABC becomes an ad agency for Sprint


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