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ADverse: Atkinson on AdvertisingRSS

Commentary and analysis on the business of television advertising—from the upfront and scatter markets to TV events like the Super Bowl, the Oscars and the Olympics—courtesy of Broadcasting & Cable Business Editor Claire Atkinson.

August 2009

Thursday, August 27, 2009

Nielsen Rivals Polish Their Credentials


Monday, August 24, 2009

The salesman behind Martha Stewart


Thursday, August 20, 2009

Ratings Debate Returns


Thursday, August 13, 2009

Analysts: Ad Recovery In Sight?


Monday, August 10, 2009

Cable Upfront: Winners And Losers


Friday, August 7, 2009

Upfront (Under) Wraps


Thursday, August 6, 2009

Nielsen Defends Traditional TV sample


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