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ADverse: Atkinson on AdvertisingRSS

Commentary and analysis on the business of television advertising—from the upfront and scatter markets to TV events like the Super Bowl, the Oscars and the Olympics—courtesy of Broadcasting & Cable Business Editor Claire Atkinson.

July 2009

Tuesday, July 28, 2009

The Web's Gone 'Mad'


Wednesday, July 22, 2009

Will GM Get Auto Ads Back on the Road?


Wednesday, July 8, 2009

Upfront 2009: The Correction Year


Wednesday, July 1, 2009

NBCU Group M Deal Wrapped?


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