GM's Gets New Ad Budget: $40 Million to $50 Million A Month
Ad sales executives disappointed by General Motors descent into Chapter 11, might have a smile on their faces today. Ad Age’s Jean Halliday reports that the auto giant’s ad budget of between $40 million to $50 million a month has been approved by the Government’s auto task force.
As the car maker entered Chapter 11 proceedings at the start of June, it had been unclear whether advertising would be seen as essential to the company’s survival. The government seems to think it is. GM’s Reinvention ad campaign, currently on air to reassure consumers that GM will still be around, is coming to an end though, according to Ad Age. What comes next will hopefully buoy the ad market as well as car buyers.