Bankrupt GM To Launch TV Ad Campaign
General Motors may be in bankruptcy court this week but that doesn’t mean its out of business. The company is launching a new TV ad campaign on Wednesday, aimed at keeping customers briefed about its future. One can only hope they got paid upfront, given the amount owed to ad agencies.
A 60 second spot at the company’s GM Reinvention microsite argues that this isn’t the end of the American auto industry rather, “we’re witnessing the rebirth of the American car.” The spot says fewer stronger brands are its future and that the Michigan-based auto giant will be “leaner, greener, faster and smarter.” The spot wraps with a narrator saying, “the only chapter GM is focused on is Chapter One.”
GM is also blogging and tweeting its way through bankruptcy court while top executives fanned out last night to get their message out. CNBC cleared the decks Monday night for an 8.00 p.m. special on GM’s bankruptcy featuring an interview with Bob Lutz, company vice chairman.
We’re glad GM has something positive to say but its hard to see how its efforts are going to get the product moving again, given consumers’ fears. My father-in-law is proud to own a GMC truck, unfortunately, it is sat idle in the drive way because no-one can supply him with a broken part. For now he’s driving my mother-in-law’s Honda until the bankruptcy courts work their magic.