Upfronts 2009: The CW's Newest Client...Bass Industries

Looks like CW ad sales chief Rob Tuck broke the first deal of the upfront. The client?Bass Industries, the company owned by Gossip Girl’s Chuck Bass.

Bad boy Bass himself (that is, actor Ed Westwick) slunk out on the stage delivering a hilarious speech about his buy.

“These are turbulent times, missteps are unacceptable, mistakes unforgivable. Even broadcast networks aren’t safe from this downturn. [Beat] Enough about NBC.”

And the programming? “Most of it works just as well with the sound off,” said this busy romeo. “The CW is a must-buy. I’ll bet my Ascot on it.”