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Add This to Your New-Media Lexicon
September 27, 2007

Those folks who watch your news are viewers. 

Those who check out the station Websites are users. 

We got that. 

Now, when we're talking about both communities, we're talking about "viewsers." 

I just heard this from Jim Toellner at WGRZ Buffalo. Mind you, Toellner's not taking credit for coining the term, but says it gets heavy use (viewse?) at the station. I Googled "viewsers" and 1,920 links came up, which tells me the term is still new, though one link from our blogorific buds over at Lost Remote states that they made it up seven years ago, when emails were still bundled into burlap sacks, slung across horses' backs, and slowly made their way to the receiver. 

Viewsers. Somewhere, Rich Hall, father of the modern Sniglet, is smiling.

Posted by Mike Malone on September 27, 2007 | Comments (3)