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'KARE Onlive' Lives No More
April 22, 2008

KARE Minneapolis is scrapping its KARE Onlive interactive show, Lost Remote reports. The 4 p.m. program would've turned 1 next month. 

We wrote last spring:

KARE President/General Manager John Remes says the 4 p.m. newscast is a way to better connect with viewers, especially those accustomed to getting news on-demand from the Internet and cable. “In the 100-channel universe and with the Web, they've got so many choices,” he says. “Viewers want news when it happens and when they want it..."

Apparently the interactive hook--anchors taking calls and emails from viewers--wasn't enough to sustain the show, which ran simultaneously on air and online. 

Wonders Lost Remote: 

I never really understood how a TV show aimed at stay-at-home moms would attract an online audience at 4PM.

Posted by Mike Malone on April 22, 2008 | Comments (0)