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Daily DigVid Review: Microsoft to Yahoo!: Let’s call the whole thing off
May 5, 2008
Yahoo! is leading its own Finance page with news that investors are downgrading its stock after Microsoft pulled its $47.5 billion offer for Yahoo! after a tough earnings quarter and Yahoo!’s refusal to sell for less than $37/share, or $5 billion more than what Microsoft wanted to pay. Mid-day Monday, Yahoo!’s stock had dropped nearly 16%.
Here’s Microsoft CEO Steve Ballmer’s letter to Yahoo!, saying thanks but no thanks. And thanks to CNET for posting it.
Forbes provides this informational and handy handout on ten things we should all learn from the deal that didn’t happen. And another one on who Microsoft might buy instead. Microsoft-MySpace, anyone?
In non-Microsoft/Yahoo! news, digital was responsible for an 8.6% uptick in overall advertising revenue in 2007, despite the economic downturn, according to Ad Age. Now we wait to see how the economy will affect this month’s upfront market. Moreover, digital advertising is more engaging than standard TV advertising, says Ad Week. Finally, ad agencies need to recognize that digital is here and act accordingly, reports the NY Times from the AAAA conference in Laguna Niguel, Calif.
Posted by Paige Albiniak on May 5, 2008 | Comments (0)
