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Facebook: Worth it?
November 27, 2007
Here’s some food for thought. Time Magazine poses the question: Is Facebook Overrated? I vote yes, although any site that can gather 35+ million people is probably a good place for an advertiser to start. Still, traffic does not necessarily indicate interested buyers, and commercialization might just annoy Facebook’s fickle audience, driving them to the next social network du jour. And I have to admit that it would probably give me a bit of schadenfreude-enhanced pleasure if Microsoft’s $240 million investment in Web 2.0’s latest darling swirled into the toilet.
In any case, watching the established media conglomerates try to figure out how to make social networking pay off is a fascinating past-time all by itself. To that end, Fox Interactive Media CEO Peter Levinsohn today made some interesting comments about FIM's plans for MySpace at the Reuters Media Summit. First, he says, MySpace soon will allow people to create work- and family-friendly profiles, in a pretty overt (and reasonable) attempt to gain market share. Second, Fox is pretty close to creating an ad-sharing network that will serve both Fox properties as well as external ones. We'll have to wait and see if these two efforts lead to the revenue gains Fox seeks.
Posted by Paige Albiniak on November 27, 2007 | Comments (0)
