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A New Year
January 3, 2008
The turning of the Calendar always inspires that excited, enthusiastic feeling that comes with looking hopefully forward. We’re kicking off the New Year with CES and NATPE, perennial events that tell us something about our future. This past year we had many discussions with television stations about the future of broadband and digital broadcast and what that means to our industry. While there is no ready consensus, and both stations and content providers stand at varying levels of readiness, there is no disputing the fact that convergence is fast approaching and that the future has actually arrived. The open delivery model of broadband video distribution provides both challenges and opportunities to all of us. Broadcasters in particular, relying for more than 60 years on a closed and often monopolistic system of local and regional distribution, have the most to lose by not moving aggressively to leverage their local brands. They may have the most to gain too. Leveraging the legacy brands of local television stations, built on good will and multi-generational appeal, could give local broadcasters some market advantages as broadband offerings become even more diverse in the coming year. It’s a very exciting time to be in this business. Say, what’s this business called, anyway?
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