More than 2M Tune In CNN’s Black in America
Second installment of documentary series, The Black Woman & Family, drew 966,000 viewers 25-54.
By Marisa Guthrie -- Broadcasting & Cable, 7/24/2008 5:36:00 PM
More than 2 million people tuned in to CNN's Black in America Wednesday night.
Black in America led CNN to a victory over cable news competitors Fox News Channel and MSNBC in the 9 p.m.-11 p.m. time period.
The documentary series premiered in April to coincide with the 40th anniversary of the murder of Martin Luther King Jr. The first installment, Eyewitness to Murder, was a re-examination of that event and drew 1.2 million viewers, 438,000 of them in news' key demographic of 25- to 54-year-olds.
Wednesday night's installment, The Black Woman & Family, examined contemporary issues. It was watched by 2.1 million people, according to preliminary numbers from Nielsen, with 966,000 of them 25-54.
The accompanying Black in America Web site racked up more than 2.4 million page views since July 22, while iReport.com’s Black in America assignment generated more than 700 user videos with 67 of them posted since Wednesday night’s telecast.
The third and final installment, Black in America: The Black Man, airs Thursday at 9 p.m.
