Army Wives Hits Another New High
Second Episode of Lifetime Drama Draws 1.98M Viewers Among Women 25-54, a Network Record
By B&C Staff -- Broadcasting & Cable, 6/16/2008 6:02:00 PM
A week after the second-season premiere of Army Wives set a record as the most-watched original drama telecast on Lifetime Television, the hit drama scored another new high for the female-targeted network Sunday night, drawing 1.98 million viewers in the women 25-54 demo.
In its 10 p.m. (EST) time slot, Army Wives also averaged 4.2 million viewers and a 3.5 rating in households.
Lifetime also touted the show’s success online, noting that streaming of full episodes at myLifetime.com was nearly 12 times greater (1,192%) in the past 10 days than during the same period in the previous year.
