Upfront: Fox Cutting Commericals for New Shows
Fringe, Dollhouse to Have Fewer than Five Minutes of Commercials
By Ben Grossman -- Broadcasting & Cable, 5/15/2008 5:16:00 PM
Fox said it will run rookie fall drama Fringe and rookie midseason drama Dollhouse with one-half the commercial interruptions in a test it is calling "Remote Free TV."
The network will air the shows with less than five minutes of national commercial spots and network promos in an attempt to discourage audience churn during the shows.
Fox executives made the announcement during their upfront presentation Thursday afternoon in New York.
For complete coverage of the upfronts, click here.
