February Sweeps Move to March
By John Eggerton -- Broadcasting & Cable, 5/5/2008
Nielsen is moving the February 2009 sweeps to March to avoid the "potential disruptions" from the switch to digital. It will begin testing ratings collection on digital-only stations in December 2008.
In a memo to clients last week, Nielsen also announced other plans to "ensure the accuracy of television-audience estimates throughout the DTV-transition period."
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