Spike TV Bringing Back Guy’s Choice Awards
The 2nd Annual Guy’s Choice Awards to Premiere on Cable Network June 22
By Alex Weprin -- Broadcasting & Cable, 4/21/2008 3:35:00 PM
Spike TV announced that it picked up a second edition of the Guy’s Choice Awards, an awards show that made its debut on the network last year.
Scheduled to tape May 30 at Sony Studios in Culver City, The 2nd Annual Guy’s Choice Awards will premiere on the network June 22 at 10 p.m.
Among the nominees at the awards show are “I’m F&%$ing Matt Damon,” vs. I’m F&%$ing Ben Affleck” in the “viral video” category and Jason Bourne vs. Iron Man in the “biggest ass kicker” category.
Viewers will be able to vote on who they think should win beginning May 23 on a “Guy’s Choice Awards” subsite of Spike.com.
The first Guy’s Choice Awards broadcast had an average audience of 892,000 viewers, drawing a 1.1 rating among men 18-34, placing it second in its time slot on basic cable.
