Register   |  Login Free Newsletter Subscription
Subscribe to B&C Magazine
Email
Print
Reprint
Learn RSS

Reporters Live Their Campaigns

The “Kids on the Bus” face long hours and bad food as they write the story of their lives

By Marisa Guthrie -- Broadcasting & Cable, 3/10/2008

Sidebars:
Primary Concern

For candidates, the campaign trail is like a runaway train, moving in fits and starts, and ultimately powered, they hope, by swift momentum.

But for the off-air embedded network reporters who tag along, many of whom have been covering their respective candidates full time since October, the trail is the ride of their lives, and they must hold on for dear life. The Kids on the Bus, as they are known, eat, sleep and breathe their politicians. They stay in the same hotels. They travel on the candidates' planes. They shadow them through a relentless daily schedule of orchestrated photo-ops and talking-point soliloquies.

The payoff for both White House hopefuls and the “embeds” is all about ratings, and this year, the numbers are climbing with each passing primary in the cycle.

The pace, needless to say, is relentless for the embeds. Boiled down to sheer hours spent shadowing their respective candidates, these are some of the longest commitments many of them, who are in their early 20s and fresh out of journalism school, have ever taken on. Talk about your whirlwind relationships.

In some cases, the vicissitudes of politics can be as cruel as a breakup. Those who found themselves embedded with Mitt Romney thought they would have a long haul as the former Massachusetts governor entered the race as a surprise Republican front-runner. When Romney abruptly dropped out after a disappointing Super Tuesday finish, it shocked many in his young press entourage.

“It was hard to deal with on a personal level because you're going 90 miles an hour all the time and then it's just over,” says Scott Conroy.

As the CBS News embed with the Romney campaign, Conroy, 24, wrote the “From the Road” blog for CBSNews.com. He's now gone back to writing for the Website.

Fox News' Shushannah Walshe, who, at 29, calls herself the “old lady of the embeds,” went from Romney to covering Bill Clinton. Romney was like a vacation by comparison.

“On Romney I probably slept four or five hours a night. Since I started this, I sleep three hours a night and I'm literally not eating because there's no time,” she says.

For those embedded with the former president, the campaign makes no arrangements and reporters must fend for themselves, renting their own cars and booking their own hotel rooms. Also complicating matters are Clinton's Secret Service detail and his handlers, who have apparently taken to heart the lessons learned during the run-up to the South Carolina primary. That's when intemperate remarks from the former president served to alienate some constituencies.

“There's no access,” says Walshe. “They don't want us following every move he makes and catching some off-the-cuff remark. It's impossible to do anything except cover what he says at the events.”

Access to Hillary Clinton, however, is much better with the campaign's continued attempts to soften the former First Lady's sometimes frosty demeanor.

“They really made an effort after Iowa to bring us into the process,” says Aaron Bruns, the Fox News reporter embedded with the Hillary Clinton campaign.

While some episodes are clearly planned to showcase her sense of humor (aping the pre-flight spiel of a flight attendant on her campaign plane comes to mind) Bruns notes moments of authenticity, as when Clinton constantly derides the sorry shape of her plane, a rickety 737.

“She's like, 'This plane sucks.' And it does. We had to change a tire once on the tarmac. The security lights are constantly going off.”

Still, he adds, “I don't think that even we get to see the real Hillary Clinton. You're not really sure whether she's wearing that mask.”

Given the swift ride of the trail, creature comforts count for a lot. Many of the embeds are jealous of their colleagues on the John McCain campaign, not simply for the famous powwows the Arizona senator engages in with his traveling press corps but also because they get to ride on the lushly appointed Straight Talk Express.

“Any question you want to ask the guy you can. And here we are on the bus that smells like urine,” says Bruns, of Hillary Clinton's more pedestrian accommodations.

Members of John Edwards' traveling press corps staged a hunger strike in opposition to the sub-par menu offerings proffered by the campaign. The corps scored a much-heralded victory.

“We had great spreads after that,” says Aaron Lewis, who was embedded with the Edwards campaign for CBS News. “They would set up barbecues and bring in appetizers from TGI Friday's and Ruby Tuesday.”

Carping aside, the embeds agree that the campaign trail has been the best job they have ever had: the sense of camaraderie, the priceless education; the opportunity to be a first-hand witness to history. For those who are no longer on the trail, the end of the road is bittersweet.

“I have been going out recently without my BlackBerry,” sighs Lewis. “It's a process. But I think I'm dealing with the withdrawal pretty well.”

 

Primary Concern

The battle for the Democratic presidential nomination goes on as Hillary Clinton's victories in Ohio and Texas bolstered her hopes. They also gave her ammunition to beat back media pundits who were calling for her to step aside and let Barack Obama—who'd been riding an 11-primary and caucus winning streak—assume the nomination.

But after Ohio and Texas, the television news media was forced to take a hairpin turn.

In a contest full of surprises, it's no shock that the action continues. With six weeks until the Pennsylvania primary on April 22, where 188 delegates are up for grabs, the gender versus race and experience versus judgment debates will rage while super delegate parsing will reach new depths.

Also up for grabs: Forty delegates from the Mississippi primary on March 11, and a total of 218 from Indiana and North Carolina (May 6).

News organizations are busy making plans for more debates. MSNBC is “aggressively pursuing” another debate between Clinton and Obama, said spokesman Jeremy Gains. CNN was lining up another debate with a “unique” twist, as a CNN source cryptically described it. Fox News is in “ongoing discussions” with both campaigns, said network sources.

CBS News, which had to cancel a December debate to be hosted by Katie Couric because of the threat of WGA picket lines, also is looking to host what would be its first campaign face-off.

All the renewed action is a bonus for news divisions, even if personnel are working overtime, stretching budgets and stamina to the limits.

MSNBC had its most watched program in its 11-year history with the Feb. 26 debate in Ohio, drawing more than 7 million viewers and putting Saturday Night Live back in the lexicon (see “Left Coast Bias,” page 6).

“It's almost inescapable,” said NBC's Tom Brokaw, commenting on the wall-to-wall television drama of the 2008 campaign. “In all the years I've been doing this I don't remember a time when the country's nerve endings were so exposed.”

Email
Print
Reprint
Learn RSS

Talkback

We would love your feedback!

Post a comment

» VIEW ALL TALKBACK THREADS

Related Content

Related Content

 

By This Author

PRODUCT WIRE




 
Advertisement

More Content

  • Blogs
  • Podcasts
  • Photos

Blogs


Sorry, no blogs are active for this topic.

» VIEW ALL BLOGS RSS

Podcasts

Photos

  • Remembering Tim Russert
    Photos of NBC newsman Tim Russert, who died Friday, June 13, at 58.
  • Screen Actors Guild Rally, June 9, 2008
    Snapshots from the Screen Actors Guild rally in Los Angeles, Calif. (June 9, 2008)
  • Jake Tapper's Caricatures
    ABC News' Jake Tapper has a not-so-hidden talent as a caricaturist whose work has been published in several national papers. The following are from Tapper's ABC News blog, Political Punch, at blogs.abcnews.com/politicalpunch
Advertisements





B&C NEWSLETTERS

Click on a title below to learn more.

Broadcasting & Cable Today
B&C HD Update
B&C Telco IP Update
B&C Local Cable Advertising Sales
B&C Hispanic Television Update
B&C International Update
B&C TechTalk
B&C NewsCentral
©2008 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites