Victoria's Secret Tops Nielsen Super Bowl Ad Roundup
Ad for Disney's The Chronicles of Narnia: Prince Caspian Most Replayed on DVRs
By John Eggerton -- Broadcasting & Cable, 2/7/2008 3:11:00 PM
Nielsen released its roundup of top Super Bowl ads, with the most-viewed honors going to a Victoria's Secret ad showing a gorgeous woman holding a football and describing the "real" action that could begin after the game.
The ad was seen by 103.7 million people at 9:44 p.m., which is well above the game's average audience of 97.5 million.
On the other end of the spectrum, commercial replayed the most on digital-video recorders (4.1 million replays) was for Disney's The Chronicles of Narnia: Prince Caspian.
Fox, which aired the game and reaped that 97.5 million audience windfall, also managed to score some major promotion for its own Web efforts, according to Nielsen. Fox Interactive Media’s Super Bowl-themed MySpace site saw a traffic boost of 104%, from 441,000 to 900,000 unique visitors, the biggest boost of any Super Bowl advertiser.
Other highlights from Nielsen:
• According to live polling results from social-networking site Hey! Nielsen.com, the Budweiser horse/Dalmatian spot was the most popular ad.
• Pepsi’s ad with Justin Timberlake was the most-buzzed-about ad online, accounting for 6.7% of Super Bowl ad discussion, followed by E*TRADE with 5.2%.
