Petry International to Sell National Advertising on RFD-TV
Rural-Targeted Cable Network Airs Don Imus’ Simulcast
By John Eggerton -- Broadcasting & Cable, 2/6/2008 5:15:00 PM
Rep firm Petry International will sell national advertising on rural TV network RFD-TV according to a new multiyear deal.
In announcing the agreement, Petry pointed out that RFD-TV recently signed up to do the video simulcast of Don Imus' return to radio. The show airs twice -- a morning simulcast and an evening repeat.
The network also just signed a carriage deal with the nation's largest cable operator, Comcast.
“With our recent major addition of high-profile programming, daily Nielsen numbers and the pending rollout of carriage into the largest urban cable markets, it is time to enhance our advertising-sales efforts nationwide,” RFD-TV president Patrick Gottsch said in announcing the agreement.
RFD-TV is carried in about 31 million homes via satellite and cable.
