Lifetime Television, Politico Target Undecided Female Voters
Cable Network, Newspaper Join Forces on Internet to Feature Undecided California Women Voters After Televised Debates
By John Eggerton -- Broadcasting & Cable, 1/30/2008 4:55:00 PM
A female-targeted cable channel, Lifetime Television, and a political-junkie-targeted, broadcaster-backed newspaper, Politico, are teaming up to target the women voting bloc.
The two will co-brand a Web project in which focus groups of undecided California women voters will weigh in immediately following televised debates there (Politico is a debate co-sponsor) on their respective Web sites, Politico.com and myLifetime.com.
There will be a group of undecided Democrats and another of undecided Republicans, with both video and written responses to the debates featured on the sites.
