LATV Grabs American Latino
By Michael Malone -- Broadcasting & Cable, 1/21/2008
LATV Networks, the hip multicast network for young Spanish speakers, has acquired the syndication/production company American Latino TV.
The multi-million dollar deal represents LATV's first acquisition, and indicates its interest in the syndication market.
LATV's shows, which include Mex 2 the Max and LATV en Concierto, are a mix of English and Spanish-language, while American Latino's are English. But LATV President/COO Howard Bolter said both aim for the same demographic.
