NAB DTV-Education Road Show Heads to D.C.
TV ‘Trekker’ Truck to Drive Into Nation’s Capital
By John Eggerton -- Broadcasting & Cable, 1/10/2008 4:34:00 PM
The National Association of Broadcasters' digital-TV-education road show, featuring its giant TV "Trekker" truck, will make its first stop in Washington, D.C., Saturday and Sunday for a Health Expo at the convention center hosted by the NBC TV station there, WRC.
The road show is part of a broader education campaign and features a pair of staffers hosting informational kiosks, passing out literature and helping to explain what steps viewers need to take to "upgrade to digital" -- or downgrade to analog -- "before it's too late."
The road show also includes kiosks that provide demonstrations of the difference between analog and digital signals, educational literature and fun games consumers can play to win prizes. Two DTV-team members will travel with the road show to answer questions consumers may have about the transition to digital television.
The road show took to the road in Texas in November, hitting a Wal-Mart and a couple of festivals in San Antonio, according to the NAB, and it was most recently in Virginia for a boat show there.
A second Trekker truck will take off next week for the Florida Citrus Festival in Winter Haven.
By the time it is done, the trade group said, the truck will have visited 600 locations.
