Lifetime Acquires Off-Network Rights to Wife Swap
Reality Series Comes from Disney-Owned ABC; Disney Also Owns One-Half of Women’s-Targeted Cable Network
By John Eggerton -- Broadcasting & Cable, 12/18/2007 11:40:00 AM
Lifetime Television bought the exclusive off-network rights to ABC reality series Wife Swap.
The show will launch on the network in October.
Lifetime president Andrea Wong cherry-picked the British show for ABC and helped to develop the American version for the broadcast network when she was reality chief there before her current gig.
ABC is owned by Disney, which also owns a one-half interest in Lifetime.
