Fox Interactive to Run Affiliate Sites

Affiliate Board Stresses Unified Web Strategy

By Michael Malone -- Broadcasting & Cable, 8/16/2007 11:26:00 AM

News Corp. digital arm Fox Interactive Media will manage the Web sites of more than 160 Fox affiliate stations, giving them the same “MyFox” template that the Fox O&Os feature.

FIM ironed out the deal with the Fox affiliate board of governors, which represents the affiliates nationwide. The board stressed the importance of a unified Web strategy.

The Fox O&O site model features branding like “MyFoxMilwaukee” and “MyFoxMemphis.”