NFL Taps David Beckham for Super Bowl Spot
By Ben Grossman -- Broadcasting & Cable, 1/29/2007 9:40:00 AM
The NFL will use American sports’ newest import, English soccer star David Beckham, among a cast of stars for a 30-second commercial it will air touting its NFL Network during this Sunday’s Super Bowl telecast.
Under the tagline, "NFL Network. Total Access, 365 Days a Year," the spot features a party thrown by flamboyant Cincinnati Bengals star Chad Johnson that is attended by a random array of stars including Janet Reno and Martha Stewart.
Beckham, who is scheduled to join Major League Soccer’s Los Angeles Galaxy in a high-profile move this summer, was also recently photographed for a Disney advertising campaign that will run this March.
This marks the fourth consecutive year the NFL has run a spot backing its fledgling cable network.
