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The Boomer Hit Parade

By Kevin Downey -- Broadcasting & Cable, 3/20/2006

 

A PEEK AT NETWORKS, PROGRAMS THEY WATCH

Shows with a median age 50 and above in fourth quarter 2005, as compiled by Magna Global's Steve Sternberg Program Network Age
Inconceivable NBC 50.0
Two and a Half Men CBS 50.0
CSI: NY CBS 50.1
CSI: Miami CBS 50.3
Alias ABC 50.4
Out of Practice CBS 50.6
Primetime ABC 50.6
20/20 (Fri.) ABC 50.7
Still Standing CBS 50.8
Threshold CBS 51.8
Without a Trace CBS 52.0
Criminal Minds CBS 52.3
Law and Order NBC 52.3
Ghost Whisperer CBS 52.6
Crossing Jordan NBC 52.7
Close to Home CBS 52.8
Boston Legal ABC 52.9
Numb3rs CBS 52.9
Three Wishes NBC 53.0
Law and Order: Criminal Intent NBC 53.1
CBS Sunday Movie CBS 53.6
E-Ring NBC 53.7
West Wing NBC 54.1
Commander in Chief ABC 54.3
48 Hours Mystery CBS 55.0
NCIS CBS 55.2
Cold Case CBS 55.8
Dateline (Sun. 7 p.m.) NBC 56.9
Dateline (Fri.) NBC 57.0
60 Minutes CBS 57.6
Source: MagnaGlobal analysis of copyrighted Nielsen Media Research data

Median age of viewers of broadcast networks in fourth quarter 2005
UPN 30.9
The WB 36.7
Fox 37.3
ABC 45.8
NBC 49.1
CBS 51.8

Among the major cable networks, these are the ones that appeal to the over-50 demo
AMC 50.2
ESPN2 50.7
Lifetime Movies 50.8
Weather 51.3
Travel 51.4
Lifetime 52.0
History 52.3
Court TV 52.6
HGTV 52.9
TV Land 54.6
BBCA 55.4
Turner South 56.1
Biography 57.0
MSNBC 57.3
GSN 57.6
Hallmark 59.6
CNN 63.4
Fox News 65+
Source: Magna Global analysis, Nielsen fourth quarter prime time 2005

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