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Cable TV Sites

Staff -- Broadcasting & Cable, 12/11/2000

Cable TV Sites/October 2000/Ranked by gender composition

Site

Composition males (%)

1

CNBC.com

72.3 up

2

ESPN*

65.2 up

3

CNN.com

61.6 up

4

CourtTV.com

59.0 up

5

SciFi.com

58.6 down

Total WWW

40.1 down

Cable and Network Universe

47.1

Site

Composition females (%)

1

LifetimeTV.com

70.7 down

2

HGTV.com

65.6 up

3

FoodTV.com

53.7 up

4

ABC*

52.7 up

5

Discovery.com

49.6 up

Total WWW

40.8 up

Cable and Network Universe

47.4

Source: Media Metrix

Top News Sites/October 2000/Ranked by gender composition

Site

Composition% Males

Composition% Females

1

Bloomberg.com

76.3 up

22.3 down

2

CNNfn.com*

75.2 up

23.0 down

3

CNBC.com

72.3 up

21.7 down

4

CNN.com

61.6 up

32.4 up

5

FoxNews.com

58.4 down

38.5 up

6

MSNBC.com

58.3 up

36.6 down

7

ABC News*

54.5 up

41.1 down

8

CBSNews.com

...

...

9

WebFN.com

...

...

Total WWW

40.1 down

40.8 up

Source: Media Metrix

... = Statistically insignificant traffic

* Represents an aggregation of commonly owned/branded domain names.

Up/down compared to last month.

NC = no change

Media Metrix definitions:

Composition: The percentage of a Web site, channel or application's visitors that belong to a specific age/gender grouping.

Cable and network universe: The total number of unique pages viewed on the sites belonging in the cable and network TV category of Web sites.

Sample size: Approximately 60,000 individuals throughout the U.S. participate in the Media Metrix sample.

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