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Gender of Visitors to Top TV-News Sites

Staff -- Broadcasting & Cable, 11/13/2000

Gender of Visitors to Top TV-News Sites/September 2000/Ranked according to number of unique visitors

Site

Composition (%) Males 18+

Composition (%) Females 18+

1

MSNBC.com

55.8

38.8

2

CNN.com

59.6

33.6

3

CBS.com sites*

62.7

43.2

4

ABC News*

53.2

41.3

5

FoxNews.com

63.4

33.6

6

CNNFN.com*

71.2

25.3

7

CNBC.com

68.0

26.5

8

Bloomberg.com

67.7

29.5

9

CBSNews.com

...

...

10

WebFN.com

...

...

Total WWW

40.4

40.6

Source: Media Metrix

... = Statistically insignificant traffic

Gender of visitors to top cable and broadcast sites/September 2000/Ranked according to number of unique visitors

Site

Composition (%) Males 18+

Females 18+

1

NBCi*

50.0

39.6

2

MSNBC.com

55.8

38.8

3

Weather.com

52.8

41.2

4

ESPN*

63.0

28.1

5

CNN.com

59.6

33.6

6

CBS.com sites*

52.7

43.2

7

EOnline.com

49.3

44.9

8

MTV.com

40.4

31.8

9

ABC*

39.7

51.1

10

Discovery.com

41.3

49.4

11

CartoonNetwork.com

29.7

33.3

12

PBS.org

37.5

48.7

13

FoxNews.com

63.4

33.6

14

CNBC.com

68.0

26.5

15

FoodTV.com

45.4

50.8

Total WWW

40.4

40.6

Source: Media Metrix

* Represents an aggregation of commonly owned/branded domain names.

Media Metrix definitions:

Unique visitors: The number of users who visited the reported Web site or online property at least once in the given month. All unique visitors are only counted once.

Sample size: Approximately 55,000 individuals throughout the U.S. participate in the Media Metrix sample.

Composition: The percentage of a Web site's visitors that belong to a specific age/gender grouping.

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