Regis trumps Today
By Staff -- Broadcasting & Cable, 11/13/2000
Kathie Lee may have chosen to sing on her former show's new rival, the extended three-hour Today Show, But Live With Regis, which in many markets airs on ABC stations directly opposite Today's third hour, is still safely ahead. In the third week of Live vs. Today competition, it averaged a 3.6 in households (according to Nielsen Media Research), outpacing Today's 2.9 by 24%. Also, in week four, Live (3.9) trumped Today (2.8) again by 39%. And it's close, but Live is ahead of Today in women 18-49 (1.6 vs. 1.5 in week three and 1.7 vs. 1.5 in week four).
